Nike might have been one of the most popular sports shoe but it is very seldom that the public or common people truly understand about the products under Nike. The Nike Terminator has a so called “fraternal twin” known as the Nike Dunk. It originally comes out with numerous colors in most sizes including Hi-Top or even Low-Top for various Universities and Colleges.

However, during the reintroduction of Nike Dunks in 1998, these shoes have transformed from a basic basketball shoe into a subcultural icon and an inspiration for fashion, culture, and art. Basketball pop icon, Michael Jordan meanwhile has earned himself such popularity to an extend that Nike comes out with Jordan shoes. This is how Nike Air, Air Jordan shoes come into existence.

The popularity of Nike Air Jordan has also inspire product such as Nike Air Yeezy. The name Yeezy was taken from the nickname of Kanye West. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. Such is the effort that Nike has made in order to make itself as the most popular brand in the sports industry.

Of course, as Nike continue to spread its’ influence even into the soccer world, we have Nike Total Ninety with other stars in the football field as well. Even with tight competition from other brands such as Reebok, Adidas and others, Nike has been capable of emerging as one of the most popular sportswear especially among the younger generation.

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